History of the Victoria's Secret PINK Line
This page is an overview of how the designs and marketing of the PINK brand by Victoria's Secret changed over time.
Launch in late 2003
According to Wikipedia,
On October 16, 2002, Victoria's Secret announced the launch of PINK, a new product line targeted to young adults and older teenagers.[1] The product first appeared in late 2003 in select stores, with a full chain-wide roll out in July 2004.[6][7] Pink was launched strategically with the aim of creating customers from young women who would then go on to shop at Victoria's Secret stores.
My Favorite Sweats
PINK "My Favorite Sweats" was an early line of poly-cotton blend track suits that bore the collection's name on their tags. They differed from the velour Juicy tracksuits in that they were designed to have a comfy, relaxed fit rather than showing off the body. They were made in Sri Lanka.
First generation My Favorite Sweats tag. These faded easily.
2004
2005
2006
2007
Second generation My Favorite Sweats tag
Tracksuit purchased secondhand by me. It featured the phrases "University of Pop" and "Love Pink" along with the dog and laurel crest. This is my favorite era of PINK, probably because it coincided with a blossoming time in my life. I turned 17 in 2007 and had my first boyfriend.
2008
Key cultural events: On November 4, 2008, Obama defeated the Republican nominee, Senator John McCain of Arizona, making him the President-elect and the first African American elected President.